Color - Duolingo Brand Guidelines
Core brand colors
Feather Green
- Hex: 58CC02
- CMYK: 58 0 96 0
- RGB: 88 204 2
- PMS: 361 C / 2421 U
Mask Green
- Hex: 89E219
- CMYK: 42 0 87 0
- RGB: 137 226 25
- PMS: 368 C / 2293 U
Eel
- Hex: 4B4B4B
- CMYK: 3 0 21 88
- RGB: 75 75 75
- PMS: 418 C / Black 6 U
Snow
- Hex: FFFFFF
- CMYK: 0 0 0 0
- RGB: 255 255 255
Our core colors are taken directly from our mascot, Duo. Here’s the common hierarchy in which they’re used:
- Feather Green is the core color of our brand. This is the hue that the world associates with Duolingo. When in doubt, lean in to green!
- Mask Green is our secondary green color upon which Duo can be placed.
- Eel is commonly used for typography.
- Snow is our primary background color.
Secondary colors
Macaw
- Hex: 1CB0F6
- RGB: 28 176 246
- CMYK: 81 2 6 0
- PMS: 306 C / 306 U
Cardinal
- Hex: FF4B4B
- RGB: 255 75 75
- CMYK: 0 83 61 0
- PMS: 1787 C / Red 032 U
Bee
- Hex: FFC800
- RGB: 255 200 0
- CMYK: 0 21 93 0
- PMS: 123 C / 109 U
Fox
- Hex: FF9600
- RGB: 255 150 0
- CMYK: 0 47 90 0
- PMS: 1375 C / 123 U
Beetle
- Hex: CE82FF
- RGB: 206 130 255
- CMYK: 21 51 0 0
- PMS: 2572 C / 2572 U
Humpback
- Hex: 2B70C9
- RGB: 43 112 201
- CMYK: 95 54 0 9
- PMS: 2144 C / 2175 U
We use a range of bold, vibrant secondary colors to add splashes of delight to our UI and illustrations. Secondary colors may also be used for bold, full-bleed backgrounds.
Neutrals
Eel
- Hex: 4B4B4B
- RGB: 75 75 75
- CMYK: 3 0 21 88
- PMS: 418 C / Black 6 U
Wolf
- Hex: 777777
- RGB: 119 119 119
- CMYK: 5 1 1 68
- PMS: Cool Gray 9 C / 418 U
Hare
- Hex: AFAFAF
- RGB: 175 175 175
- CMYK: 0 0 3 88
- PMS: Cool Gray 5 C / U
Swan
- Hex: E5E5E5
- RGB: 229 229 229
- CMYK: 1 1 2 13
- PMS: Cool Gray 1 C / U
Polar
- Hex: F7F7F7
- RGB: 247 247 247
- CMYK: 5 1 3 7
- PMS: 649 C / 649 U
Snow
- Hex: FFFFFF
- RGB: 255 255 255
- CMYK: 0 0 0 0
Neutrals are used to provide utility and hierarchy without competing with our core and secondary colors.
Duo's palette
Wing Overlay
- Hex: 43C000
- RGB: 67 192 0
- CMYK: 58 0 96 18
- PMS: 369 C / 368 U
Feather Green
- Hex: 58CC02
- RGB: 88 204 2
- CMYK: 58 0 96 0
- PMS: 361 C / 2421 U
Mask Green
- Hex: 89E219
- RGB: 137 226 25
- CMYK: 42 0 87 0
- PMS: 368 C / 2293 U
Beak Inner
- Hex: B66E28
- RGB: 182 110 40
- CMYK: 0 59 97 36
- PMS: 723 C / 1525 U
Beak Lower / Feet
- Hex: F49000
- RGB: 244 144 0
- CMYK: 0 52 97 0
- PMS: 715 C / 2012 U
Beak Upper
- Hex: FFC200
- RGB: 255 194 0
- CMYK: 0 24 96 0
- PMS: 7548 C / 7548 U
Beak Highlight
- Hex: FFDE00
- RGB: 255 222 0
- CMYK: 0 10 87 0
- PMS: 106 C / 106 U
Tongue Pink
- Hex: FFCAFF
- RGB: 255 202 255
- CMYK: 2 31 0 0
- PMS: 250 C / 250 U
Eel
- Hex: 4B4B4B
- RGB: 75 75 75
- CMYK: 3 0 21 88
- PMS: 418 C / Black 6 U
Polar
- Hex: F7F7F7
- RGB: 247 247 247
- CMYK: 5 1 3 7
- PMS: 649 C / 649 U
Snow
- Hex: FFFFFF
- RGB: 255 255 255
- CMYK: 0 0 0 0
Duo is our mascot and most recognizable brand asset. Whether you’re showcasing Duo on screen or in print, make sure to use the right colors for each part of his body.